Augie's Ale

"Just me and my brewery. Augie's Ale. Maybe you heard of it? We won all kinds of very important awards."

- Jim Brauer to Morgan Jones

Augie's Ale is Jim Brauer's brewery and is located somewhere in Mississippi.

Pre-Apocalypse
Augie's Ale was owned and run by brewer Jim Brauer. Jim's beer won all sorts of awards, including Beer of the Year. Right before the beginning of the outbreak, a multinational corporation offered to buy the brewery and Jim's services which would have made him very rich.

Trivia

 * Augie's Ale appears to be both the name of the brewery and Jim's beer.