Slim Jim®, a meat sticks brand of ConAgra Foods, sank into a licensing partnership with AMC's The Walking Dead to rename the tender steak strips temporarily to Slim Jim “Carnage Asada” Steakhouse for purchase with The Walking Dead packaging.[2][3]

Nutrition facts

  • Flavor: Kickin' Carne Asada
  • Serving Size: 1 oz (28g)
  • Servings Per Container: 3
Amount Per Serving
  • Calories: 90
  • Calories from Fat: 35
  • Total Fat: 4g
  • Saturated Fat: 1.5g
  • Trans Fat: 0g
  • Cholesterol: 25mg
  • Sodium: 450mg
  • Potassium: 160mg
  • Total Carbohydrates: 4g
  • Dietary Fiber: 0g
  • Sugars: 4g
  • Protein: 9g


Dead Meet

Since October, 6, 2014 to April 6, 2015, shoppers can enter to and register to win a trip to San Diego to meet the show's cast and a year's supply of Slim Jim snacks.[4]


First Grand Prize
  • Round-trip airfare for two to San Diego, CA
  • Three nights' hotel stay
  • Autograph session with the cast of The Walking Dead
  • One-year supply of Slim Jim snacks
26 Weekly First Prizes

Snap to Ride

Shoppers can enter to and register to win a bike like Daryl's.[5]


First Grand Prize
  • One customized motorcycle built by Classified Moto (the same manufacturer that built Daryl Dixon's bike)
  • One-year supply of Slim Jim snacks
36 Weekly First Prizes

Awards and nominations

International Licensing Awards

Year Category Nominee(s) Result
2015 Licensed Promotion AMC The Walking Dead “Carnage Asada” Slim Jim Beef Sticks
AMC/Striker Entertainment



  1. Slim Jim Meets 'The Walking Dead'
  2. Slim Jim® "Carnage Asada" Steakhouse Strips
  3. Slim Jim and AMC's "The Walking Dead" Bring Fans Show-Inspired "Carnage Asada" Flavor
  4. Official Rules
  6. International Licensing Awards Winners Announced at 2015 Licensing Expo!