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Denial is a recurring theme in The Walking Dead. It is the the action of declaring something to be untrue. In this case, it involves negating certain facts, even if they are supported by irrefutable evidence. It is a common theme in The Walking Dead, seen after the loss of a family member or close friend, or when a character chooses not to believe a horrific event has occurred.
Shane Walsh continues making advances towards Lori Grimes after her husband Rick returns, and attempts to have sex with her in the CDC, believing they're still in a relationship. (TS-19)
Hershel Greene denies the fact that the zombies in his barn will never be revived. (Season 2)
The group denies the fact that Sophia Peletier may be dead, until her surprise appearance from Hershel's barn. (TV Series)
The Governor believes his daughter can be revived, having his advisor Milton Mamet study zombie reactions to see if there was a way to bring back their memories. (TV Series)
Lizzie Samuels is in denial about the walkers, believing that they are just different and misunderstood. (Season 4)
Rick Grimes and Ezekiel temporarily believe that a peaceful existence with the Saviors can be achieved if Alexandria and the Kingdom comply with their demands. (Season 7)