1. by that logic, Jim Brauer wouldnt (or better said shouldnt) be a celebrity
2. I'm labeling Clayton & Logan as celebrities because I'd assume that their company is at the very least a large national corparation (akin to say Swift Transportation, a similar real-life trucking company). Not to mention that they're both the founders of said company ergo they would be very well known (going with the Swift Transportation example, they'd be like Jerry Moyers which is that companies founder). I'd say with that, they should have the celebrity status.